Will gift cards really help my business make money?

Yes. Here’s how: Gift card programs drive new business to your store, customers usually spend more than the balance of the card when they shop, and many customers leave an unspent balance on their gift cards. Customized plastic cards are also a great way to build brand loyalty, receive “free” advertising for your business, and the fees for creating and implementing a gift card program are usually cheaper than the fees for processing credit card payments. By increasing revenue and decreasing cost, you set yourself up to make more money.