Why Do Plastic Gift Cards Work?
Jun 7, 2014
Traditional gifts, checks, and cash are all lower on the list than plastic gift cards when it comes to most desirable holiday gifts. What makes plastic gift cards so popular?
They’re Easy To Use
Plastic gift cards fit in your wallet, your purse, or your pocketbook, are easy to identify, look and work like a credit card, and simply need to be swiped at point of sale. What could be easier? Additionally, they are easy to give as gifts, distribute to friends and coworkers, and create positive associations with your brand.
They Keep Customers Engaged With Your Brand
Each gift card you sell is like a miniature billboard that someone is walking around with in their pocket, their purse, their car, or their wallet. By printing QR codes on your cards, a quick scan of a smartphone can bring a customer to your website, keep them up-to-date about your business, and let them know about any promotions you are having.
They Are Wildly Popular
Most people love receiving custom gift cards. In fact, plastic gift cards have been the most requested holiday gift on Americans’ wish lists since 2007! From gas stations and restaurants to hotels and student loan programs, gift cards have fully permeated the consumer market. They also allow people to choose their own products and services, which is possibly the most alluring feature of all.
They’re Eco Friendly
Many plastic gift cards can be made from recycled materials. They are easily reentered into the recycling process, keeping them out of the waste stream. Renewable materials are also being incorporated into gift cards, making them doubly green.
The demand for custom gift cards has been steadily growing as more retailers and industries adopt them. The trend makes sense on more than one level. Not only do customers get what they want, businesses benefit from word of mouth marketing and advertising, exposure to new consumer bases, and regular contact with potential and existing customers.
Please contact us or call 833-290-5684 to discuss gift card options for your business or organization.
