4 Surprising Ways to Market Your Business with Plastic Key Cards
Nov 6, 2013
Key tags can offer rewards programs, discounts, and other forms of customer loyalty promotions, but they can also be powerful marketing tools that keeps you close to your customers.
We humans are creatures of habit. We have our routines, our creature comforts, and our regular daily activities. Whether it’s grabbing a cup of coffee in the morning, checking e-mail before work, or grabbing car keys on our way out the door, there are certain things that we do every day—some of them multiple times each day.
Finding ways to blend subtle, effective marketing tactics into those regular habits is something that businesses have been trying to do for years. The creation of custom key tags and key cards has proven to be one of the most rewarding methods for reaching customers during their daily routines.
Using key cards to market your business
Key tags allow you to put a custom design of your logo, your brand name, and any other information about your business and your products or services that you want into the hands of thousands of customers. Every time someone picks up their keys, they see you. This is a kind of continuous marketing that constantly keeps you in touch with your target audience. Pair that with incentives and loyalty programs, and you have a very powerful marketing tool.
It’s easy to get your already loyal customers to use your key tags. Here are four surprising methods to market your business with plastic key tags that could help expand your audience:
- Give them away! Say what!? That’s right, give them away. Everybody likes free stuff. By giving key tags away to first-time customers, frequent shoppers, or whoever you’d like to target, you are tapping into the power of continuous marketing for a very low cost. Doctors, insurance agents, real estate professionals, etc. can give away plastic key cards to clients and prospective clients to stay fresh in their minds, which can help with referrals and word-of-mouth advertising.
- Offer discounts. People who attach your key tag to their chains deserve to be rewarded. Offer them special discounts, promotions, loyalty rewards, and other benefits to keep them coming back to your business frequently, and have them telling their friends about the deals they get.
- Collect data. While this may sounds boring or irrelevant at first, imagine discovering buying patterns, successful promotions, and unsuccessful marketing efforts. Key tags allow you to track the buying habits of your customers. This can be helpful for individualized marketing, and also for bigger picture marketing efforts that leverage demographic information.
- Communicate directly with your customers. Harness the power of QR codes to let customers quickly and easily get updates on discounts, deals, new products, sales, and news about your business.
While there are many creative ways to market with key tags, these four dynamic methods will make lasting impressions on your customers, and will go a long way toward increasing your sales and your audience.
