The Value of Membership & Loyalty Key Tags

Sep 11, 2013

Key Tags and Business

Offering plastic membership cards and key tags to customers is a unique and useful way to promote your business, gather valuable information about your customers, and increase your security.

Customer Benefits

Businesses often offer loyalty key tags to customers that entitle them to special promotions and savings opportunities in exchange for a membership fee. This simple, unique way of connecting with your customers gives you valuable customer information and the security of members only accessing your facilities in one fell swoop.

Business Benefits

The simple act of creating logo key tags for members can build customer loyalty. When customers are offered regular benefits and are rewarded for utilizing your services or buying your products, they will likely return. A custom key tag is a visual reminder of this beneficial relationship.

You can improve the security of your facility by allowing members only access. Branding is a critical task for any business. Advertising and marketing campaigns are effective, but very expensive. Incorporating a membership key tag program into your marketing plan can create a cost-effective way to increase customer loyalty and build your brand. Tags generate word of mouth advertising, which has been proven to be one of the most effective and reliable ways of building a brand.

Business can also use plastic key tag cards to track valuable customer information. When customer swipe their tags every time they enter your facility or make a purchase, you can better understand their buying habits and schedules. This information can be used to create enticing sales and offers, activities and programs that fit their schedule, and promotions that target their interests.

Other impactful ways of using loyalty key tags include:

Discounts, Coupons, and Promotions

Particularly useful in retail applications, tag holders can be offered coupons and discounts on a weekly or monthly basis, or whenever they make a purchase. You can utilize mail, e-mail, or receipts to essentially reward customers for shopping at your business. This is good for the customer, and good for you. They receive some savings; you receive their repeat business, purchasing data, and word of mouth advertising.

Improved Services

Businesses can reward card and tag holders by creating members only check-out lanes, package deals, or expedited customer service.

Sales

Offer sales and deals to exclusively to members, or to members before the general public. You can also leverage members only sales to get more members and gather contact information.