New Website Launch
May 9, 2013
Millions of Americans interact with plastic card products on a daily basis. Your health club membership card gets swiped, use plastic gift cards to pay for your coffee, accumulate points at lunch with your loyalty cards, and stand out from your competition with plastic business cards. Most of us have come to assume these plastic card products come from oversees. One Minnesota based company plans to change the perception of plastic gift cards, loyalty cards and custom plastic printing by expanding their influence online with a redesigned and multi-functional web site.
"It's really our customer service, attention to detail and reliability that separates us from our international competition", says Steve Chesley principal at Plastic Resource. "It's translating those competitive advantages to the online marketplace that has been a challenge. In this industry price is king. However, what price do businesses place on getting things done right, reliable relationships and time? The actual plastic gift cards or loyalty cards are not the commodity. Plastic printing is something easy for us; we've been doing it for years. It's understanding business owners and connecting with them on a higher customer service level that differentiates us from our international competition", says Chesley.
Plastic Resource recently launched their newly designed web site to address the growing US and international markets. The site focuses on their core offerings; Plastic Gift Cards, Plastic Loyalty Cards and Custom Plastic Printing (business cards, luggage tags, etc.). "Ease of use, instant response and clear product offerings were our focus", says Chesley. "Considering the process involved with printing on plastic, customers will still most likely pick up the phone and call but, like with so many industries these days, the amount of online research conducted before that call is ever growing. Developing a comfort level and providing a price point baseline before the customer calls is paramount to the beginning of a positive relationship".
