3 Reasons why you should use plastic business cards

Apr 29, 2015

Plastic business cards are the new best first impression

Business cards have long been an affordable and effective way to communicate, market, and advertise a business. The simple, easily shared format packs a big punch: a suite of contact information, your name, your logo, and possibly a brief description of your product or service.

While each one contains a large amount of potential, not every business card goes on to achieve greatness. Many end up getting folded into wallets, tucked into glove compartments, or crumpled into pockets. Plastic business cards are changing the way first and lasting impressions are made by offering more memorable, durable, and interesting options.

When you hand off a business card to someone, it’s potential starts to pick up speed. It is the beginning of forming a relationship with the person you have passed it to, and it is also the beginning of its journey into other hands as you and your business are referred to friends and colleagues. Having a card that will withstand the journey and look great while doing it will set you ahead from the rest.

Among the key advantages of plastic business cards are:

• Durability

  Plastic cards hold up in your wallet or purse, do not get folded or crumpled, and look new for years. Connections are made over the long term. It can take weeks, months, or years for a potential client to get in touch. Your card needs to last.

• Design

  Your business card is a handheld version of a billboard. Plastic cards give you design opportunities that paper cards cannot. Explore the possibilities and strengthen your brand by leveraging more from your business cards.

• Appearance

  High quality plastic business cards are the cherry on top of your marketing efforts. The same attention that you give to the design of your company’s brand, logo, and advertising should be applied to your business card. It is an extension of your brand, and one of the most exchangeable, accessible marketing tools you have access to.

Get more from your networking efforts by relying on impressive, long lasting, and useful plastic business cards.