3 Essential Tips For Creating Irresistible Gift Cards
Aug 4, 2014
Now that you have made the decision to create gift cards for your business, it’s time to make them marketable. Three thoughtful decisions about the way your create your custom gift cards can help you boost sales, strengthen your brand, and connect with your community.
Creating Plastic Gift Cards That Create An Impression
“If you build it, they will come” may have worked in Field of Dreams, but when it comes to getting customers to notice your products and services, it takes more than just hanging an open sign on your door. Custom plastic gift cards have become one of the most popular products in the country, and many customers actively seek them out when shopping.
Offering sophisticated, eye catching, and appealing gift cards for your business can help you gain new customers, strengthen your relationship with your existing ones, and help you engage with your community. Do it right by following these three tips:
- Location, location, location. It’s hard to buy what you can’t see. Placing your gift cards in desirable locations in your retail space, or making them easy to display in other retail spaces is essential. Diversity of placement is made possible with customized card carriers, hangers, and displays. Take advantage of these extras to include information about your company, and to add more enticing color and design to your brand.
- Customized design. Your gift card is an extension of your brand. Dynamic, customized, and carefully designed gift cards communicate those values about your business. You can create and customize your gift cards online and provide your customers with a product that they are excited about.
- Loyalty / Discount / Fundraising Programs. People care about their communities. When you give back, people notice and want to take part. By creating a discount or loyalty program that partners with a local charity, non-profit organization, school, or team, you can help combine business and pleasure by giving your customers a way to get what they want and contribute to their community. Leveraging a loyalty or discount program can also show your customers that you care about them.
Customized gift cards are a must for any modern business. Please contact us or call 833-290-5684 to discuss your customizable card options, and to ask about our discount options on custom carriers when you purchase gift cards, as well. We can incorporate your existing design, or work with you to create a custom design from scratch.
